Tips for Writing an 
Effective Press Release


Sending Effective Press Releases
www.poewar.com

Here are some good tips from the Writers Resource Center.
What to do before sending a press release

"One of the most critical things you can spend your time on before sending an official release is your press package. Rarely will a press release in itself be enough information for an editor to use. You will need..."
The Care and Feeding of The Press

This is "a guide for press relations staff (or those who play them on TV)." This article was written by a journalist along with the assistance of members from the Internet Press Guild. It's good Information.
The Well-Tempered Press Release

"You have to know how to write and issue a standard, 'vanilla' press release. In this column, we'll go over those basics, complete with a Mad Lib style, fill-in-the-blanks, generic press release sample...."
Pet Peeves Of The Press

"We summarized the responses of the survey, to provide our visitors with advice for sending press releases. The summary is ranked by the biggest complaint first..."
Internet News Bureau - Tips On Writing And Media Relations

This site includes a synopsis and links to outstanding information regarding press releases.
Press Release Tips for PR People
Written by the senior editor of Internet World.

"Here are my Tips for Getting Your Press Release Read and Mentioned. There are only eight; I'd like to expand it to ten..."
How to Write and Format a Press Release for E-mail Distribution

"The definitive style guide to the correct format for e-mail news releases based on feedback from journalists and reporters."

Press Release Software

PRWizard
This is a powerful, automated press release submission software that lets you effortlessly broadcast your Press Release to almost 11,000 TARGETED Media Contacts.
Cost: $149.95

JOC Press Release
JOC is a professional press release distribution system. Get free publicity from the media. This program can generate an extraordinary amount of publicity of your products, services, causes or web site. Email your PR to 5400 media outlets including magazines, daily and weekly newspapers, radio and TV stations.
Cost: $39.95

Press Blaster!
Press release distribution made easy! Never again pay for press release services--now you can do it yourself! Get free publicity from the press. Similar to programs used by high-end PR agencies that charge $300 and more for each press release. This application will generate a huge amount of publicity! Email direct, or print labels and mail to over 7000 media contacts including magazines, daily and weekly newspapers, radio and TV stations. Includes built in email client and label print features. Unlimited use!
Cost: $99.95

Media Magnet
This application will submit your press release to over 7000 journalists, newspapers, magazines and other media contacts. You can submit and resubmit your site as often as you like.
Cost: $149.00

Press Release Services

Internet News Bureau
"Having INB handle our press releases for all of our different web sites has been one of the smartest things we have ever done. With INB's expertise and professionalism, we got quick and solid results. Stories about our web sites and services appeared in a wide range of international news services and magazines including CNN Interactive, USA Today and The Web Magazine, and our traffic has increased exponentially. If you want to get your web site noticed, INB is the right choice." Greg Knollenberg, President Writers Write

Eric Ward's URL Wire
"All my subscribers are site reviewers or journalists who write about Web sites every day. URLwire is sent by me, not automated. It is basically a private news service for announcing the best new Web sites. I announced everyone from Amazon.com to ZDNet to Office.com."

Internet Wire
Internet Wire distributes direct company news, including press releases, financial announcements, graphics, audio and video files, and other time-critical business communications materials, to a worldwide audience of media, analysts and consumers. They have 7,000+ contacts.

Xpress Press
"Xpress Press is the only e-mail information service personalizing news delivery to journalists based on their exact areas of coverage." Email only press releases to over 9,000 reporters.

PressFlash
Here's a faxing service that submits to over 1,100 targeted journalists. Press Flash is an online distributor of real world press releases. They can send your media communication to the personal fax machines of more than 1100 journalists who cover Internet-related stories. All releases are personally addressed to the editor by name.

Advanced-PR - Submission to over 10,000 journalists.
"Advanced-PR will distribute your press releases via E-Mail to our highly qualified list of editors and feature journalists at ALL the popular newspapers and magazines as well as editors and producers at radio and TV broadcasting companies. Our service is highly effective and has literally launched some companies into multi-million dollar status! Our media and press data base is among the best in the industry. Advanced-PR will reach a wide distribution list, get fast delivery (usually within 2 business days), and be in the right hands, all at a very low cost!"

PR Newswire - A large and popular news wire company.
Check under their "Products and Services" link.