Newsletter Archive: 2015
Breaking Bad (URLs)
Web marketers have almost always believed that using keywords in URLs helped improve your search engine rankings. The exact value of keywords in URLs has always been debated with the general consensus falling between a little and not much.
How To Prioritize Your Website Testing
When it comes to prioritizing your website testing, it’s pure numbers. A Formula to SCORE Test Opportunities It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the first to agree to prioritize an actionable, impactful insight that has great potential, over that...
How for you to Approach Your own Dissertation Proposal
Having to post a dissertation proposal depends upon the school or association that you’ re attending. Even when the dissertation offer isn’ t some sort of prerequisite, nevertheless, it’ ersus an incredibly valuable workout (and will be in order to make an impression your own supervisor, especially if it’ ohydrates not part of your current assessment).
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Why You Should Always Put Your Site To The Test
One of the first things we do when optimizing a site is to institute common Best Practices. As important as best practices are, they are still only a baseline for good usability. They are really no more than starting point.
The Complete Guide to Mastering Your Title Tags
When it comes to on-page optimization, the title tag of any given web page is the single most important piece of optimizable real estate there is. Think of it as beachfront property in the Florida Keys. Unlike other areas of a website, the optimizable space in the title tag is extremely limited but has great search visibility, which means it can really pack a punch! In fact, aside from a site's total architecture, I can't think of any single area of a site that holds as much sway over search engine rankings as the title tag.
Give Your Website Regular Check Ups
If there is one constant on the internet, it's that things change constantly. While many businesses design a site and leave it alone, it is rare that some force, internal or external, doesn't change how it performs over time.
5 Elements of a Killer SEO Strategy
Implementing the right strategy to propel your company to those coveted Google positions takes research, initiative, and the right strategy. While there is plenty of noise and trendy ideas dictating what's considered an effective strategy, there are some steps a business can take to maintain long-lasting SEO success that won't get washed away with the next algorithm update. Here are some features of a solid strategy to keep in mind.
How Many Contact Options Should Your Website Provide?
Yeah, that's a bit simplistic, but it's true. Every visitor has a preference as to how they want to contact companies they are considering doing business with. And that preference might be different depending on the need they have at the time.
Make Your Text Scannable
Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what's most important to them more quickly.
How Helpful Are Your Help Pages?
Not every site needs an FAQ or an entire section dedicated to helping customers using their product or service. But it's never a bad thing to provide as much helpful information as possible on your site and figuring out ways to direct your visitors to the content that will help them the most.
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Are Visitors Getting Lost on Your Website?
Any visitor on your site should immediately be able to tell what page they are on, regardless of how they got there or where they landed.[Tweet This] If your site is well optimized, then every page is a landing page. This means visitors may land on a product, category, about us, or other page, just as much as they might land on the home page. It should be clear which page they are on at just a glance. Otherwise, visitors may be getting lost on your website.