Newsletter Archive: 2014
Is Your Website Fat Finger Friendly?
I mean no disrespect to anybody who has fat fingers. I think when it comes to mobile phones, if you're over 5 years old, your fingers are considered fat. I'd recommend a finger workout but that might derail this post entirely.
Ranking Means Nothing if Your Site Isn't Fast Enough
According to several studies from Kissmetrics and Linkedin the average person will abandon your website if it takes more than 3 seconds to load on their mobile device. They state that Google recommends website load times of one second or less on mobile devices.
Complimentary Online Marketing Tutorials
Skillfeed, Shutterstock's new online learning platform. For a limited time Skillfeed is offering access to all courses and tutorials for FREE! Online marketers, web developers and other creative professionals can pick up career-building skills in Online Marketing, SEM, SEO, and more, from anywhere, at anytime. To celebrate its launch, Skillfeed is offering 30 days of free access to hundreds of online courses. Don't miss out!
How do you test your website's names?
I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. I had never heard of NoMa, but a quick Google search told me that it stands for “North of Massachusetts Ave”–a new trying-to-be-hip neighborhood.
[Bad links detection] Protect your site for Google link penalty!
To help you make sense of what's truly harmful for your site, we've built a tool that will automatically detect harmful links in your backlink profile and keep your rankings safe from Google's link penalties.
Website Call Conversions for Adwords Announced by Google
Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the click-to-call portion of your ad, and checked out your site first.
Is your website hurting your business? Quite possibly!
I have a question for you: What do prospective clients think, when they visit your website or blog?
11 massively doable ways to increase conversions with better forms
I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks.
Your Website Sucks and SEO Isn't Gonna Help You!
Hot tip: SEO isn't just SEO anymore. You know what I mean? Every day we get new prospects asking us to help them grow their business. Usually they are thinking about how we can help them improve their rankings and maybe assist with social media, since that's hot right now. What they often completely miss is the big elephant in the room: A website that couldn't sell ice water in the Sahara desert!
5 warning signs that your website sucks
Does your website suck? I'm not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. You want to make sure the site is usable, but also good looking.
Is your site ready for the fastest growing group of Internet users?
In this article, I'm going to share maybe the fastest way to improve the results you get from your website or blog. I'm also going to share 2 great, free tools with you.
How to Create and Run a Successful Website
You might think I'm about to launch into a thinly veiled sales pitch for professional copywriting services well I'm not. In fact this post has nothing to do with copywriting at all.
The 4 Types of Content Your Website Needs
High street retailers have a major advantage over their online competitors; their customers can see, feel and touch their products and talk to someone about them there and then.
Could Driving Traffic To Your Websites Drive Away Customers?
The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales.
Why Apps May Become More Important Than Your Website
In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate:
Your website sucks
For the last year, I had been acting Director of Social Media at Unison, probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive before the responsive website was a thing. They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible. What’s more, they’ve integrated social media, e-commerce, accessibility, usability, and interface into a platform that can convey expertise, tell stories, and engage with both prospects and customers.