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Newsletter Archive: 2013


Website design – time to consider tappiness seriously
With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design.

Date: 2013-12-16

7 Considerations to Make When Choosing the Right Image for Your Landing Page
Using well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and needs to be given the attention it deserves.

Date: 2013-11-26

Large Number of Index Pages Doesn't Give Higher Ranking — Matt Cutts!
If you think that having higher number of pages give you a better chance to rank on Google, this might not be the case. Matt Cutts has recently released a Webmaster video explaining that it is the number of links and PageRank that might contribute to high ranking, when you have a website with large number of pages.

Date: 2013-10-30

Sindy gained new customers with a GoDaddy website. SAVE 35% on yours!
GoDaddy has solutions for every business and budget. Get 35%* off your purchase.

Date: 2013-10-28

Google Reconsideration Request: How to Get a Manual Penalty Lifted
If you have ever received a manual penalty from Google, then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning, similar to this one that my client received:

Date: 2013-10-02

My best advice on how to build a successful website
Yesterday, someone asked me for my best advice on building a successful website or blog. Here’s my answer, along with 6 useful resources for you.

Date: 2013-09-04

Yeah, But… We Don't Want You Changing Anything on Our Site
In all the years I’ve been doing SEO, this has been one of my favorite conversations from a “Yeah, Butter.” A company came to us about our SEO services before they started designing their new site. We told them about the advantages of getting us on board right away to consult with the designers, but ultimately, they thought it would be better to bring us in after the site was completed.

Date: 2013-08-12

Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time

Date: 2013-08-05
Why is your website search lousy?
Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? What is the search like there? You might not want to admit it, but it probably isn’t as good as it could be. You’d like it to be better, wouldn’t you? But, if you are like most people, you don’t really know why your website search isn’t working and you don’t know what to do to make it improve.

Date: 2013-07-24
There Are Still Businesses Out There Without a Website
No, it’s not 1st April and this is no joke – there really are businesses out there that don’t have a website. And we’re not just talking about one or two. According to the Office of National Statistics 21% of small firms don’t have a website. In todays’ digital age I find that astonishing.

Date: 2013-07-02
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time

Date: 2013-07-01
On Making Your Own Cost Efficient Business WordPress Websites
Sure, many businesses believe that getting a website will usually involves a large investment and involve too much time just to keep it updated. Years ago, that statement may have been true...

Date: 2013-06-11
Make billing painless with FreshBooks
Discover the fastest way to invoice your clients, log expenses and track time in the cloud.

Date: 2013-06-03
Make billing painless with FreshBooks
Discover the fastest way to invoice your clients, log expenses and track time in the cloud.

Date: 2013-05-06
Web Site Usability Rant
Sooner or later the one last hope for a successful web site design is slashed by managers who, frankly, have no freaking idea what they’re doing. People don’t use web sites. Bots do!

Date: 2013-04-30
Advertise Your Products on Amazon - Get a $75 Click Credit
HSN saw a 50% increase in conversion and a 40% increase in return on advertising spend within one month with Amazon Product Ads. "If you're looking to expand your comparison shopping program and only have $1 to spend," says HSN online marketing

Date: 2013-04-11
Revenge of the User Friendly Web Site
When Google’s Matt Cutts announced that the search engine hoped to protect searchers from “bad” merchants, I jumped at the chance to help them by suggesting user friendly sites.

Date: 2013-04-08
Make your website actually work
In this age of social communication that’s rapidly evolving as tools and channels like Facebook, Twitter, Pinterest and Vine become part of the mainstream experience for millions of consumers, is your digital presence up to scratch?

Date: 2013-03-18
Do we care if web content is "above the fold"?
When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers. So Al Gore (or maybe it was Sirgey Brin) decided that things at the top of a web page are of more importance than items lower down, and this has been a topic of debate ever since. So, in a digital environment where exactly is the fold?

Date: 2013-02-27

Make Billing Painless in 2013 with FreshBooks
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!

Date: 2013-02-22

Your Corporate Website Needs To Become A Trap
I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” I had never thought about it that succinctly. It’s true! “It’s Wabbit season, and I’m hunting wabbits, so be vewy, vewy quiet!”

Date: 2013-02-13

New productivity tool for your arsenal... Fresh Idea Inside
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!

Date: 2013-01-25

Content Writing for Sole Traders
Your website copy, blogs or articles must be relevant, interesting and useful to your readers otherwise they will be no more that just a collection of words.

Date: 2013-01-23

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