Newsletter Archive: 2011
SEO or PPC: Making the Appropriate Choice
Everyday I speak with many different prospects that tell me they need SEO or PPC. However, they are unsure of which avenue is the most appropriate for their marketing goals.
Date: 2011-12-21
Web-based software that will wow your customers - Get Started Free
Get started with Assistly absolutely free and empower your team to deliver awesomely responsive customer support. Work quickly and wow your customers via Email, Web, Facebook, Twitter, Live Chat and Phone
Date: 2011-12-12
Web-based software that will wow your customers - Get Started Free
Get started with Assistly absolutely free and empower your team to deliver awesomely responsive customer support. Work quickly and wow your customers via Email, Web, Facebook, Twitter, Live Chat and Phone
Date: 2011-11-28
Should You Delete Comments On Your Site That Disagree With You?
I was prompted to write this post, after 2 people recently thanked me for publishing their comments. They assumed that as their comments disagreed with me, they would be deleted. I am hearing this more and more often, hence the reason I want to bring this out into the open.
Date: 2011-11-21
Google Page Speed Online Tool Now Available for All
Google's Page Speed Online tool is ready to face the music, as it has been set loose from Google Labs and is now available for everyone to use.
Date: 2011-10-25
Why QR Codes are Important for Websites?
Why are QR Codes important for websites? Why should your website have a QR Code? QR codes help make your websites mobile aware.
Date: 2011-10-10
Web Design and Internet Marketing Tips
Need a web design or internet marketing tip? Just reach into the jar. At the Social Media FTW conference the other day flyte had a booth.
Date: 2011-09-28
Google Survivor Tips
Good morning New York City! I am live blogging the sessions I attend at SMX East 2011. This morning I am in the session, "Google Survivor Tips." Google said that only 12% of all websites were "pandalized," but many legitimate websites were affected by Google's change in algorithm.
Date: 2011-09-13
Easily & Effectively Run Your Own Affiliate Network - Free Demo
EFFECTUS is a powerful, feature-rich affiliate tracking platform, built by Affiliate Marketers, for Affiliate Marketers. It's The next generation in performance based marketing tracking.
Date: 2011-09-09
How To Write Good SEO Copywriting
From that list of ingredients, this post will look at the power of SEO copywriting. When done well it will help your search engine rankings, attract readers and convert them into sales.
Date: 2011-08-31
Information Architecture For The Modern Website
The first day of the SES SF 2011, saw a solo presentation by Shari Thurow, Founder & SEO Director, Omni Marketing Interactive. The focus was to architect sites for the rapidly evolving cross-media challenges of social media, real time and user generated content.
Date: 2011-08-17
Tips For Google's Reconsideration Request
Google's Tiffany Oberoi, in an interview with Eric Enge of Stone Temple, sheds light on the all important, Google's reconsideration requests.
Date: 2011-08-03
SEO Questions and Answers
In the latest Victoria Web Marketing Meetup we chose to do a night featuring live reviews of websites owned by attendees. The idea was to answer any pressing questions for at least 3 site owners while educating (or refreshing) the rest of the Meetup crowd.
Date: 2011-07-19
The Road to Better Page Titles
When it comes to SEO, your page title is everything. It is probably the most important search engine optimisation factor as it exists to help the search engine understand what your page is all about. And if it understands that, you'll appear in the right search engine results pages.
Date: 2011-06-22
9 Tips To Redesigning An SEO Friendly Website
The reasons to undergo a web site redesign are endless. Maybe your site's not user friendly, maybe it looks old and could use a fresh look, or maybe you want to take it in a new direction.
Date: 2011-06-08
Article Marketing in a Post Panda World
Article marketing has been one of the foundations of link building ever since I got started in SEO. However, since sites like Ezinearticles and Suite 101 have taken a huge loss in ranking and traffic as a result of the panda update, should article marketing still be a part of your overall strategy?
Date: 2011-05-25
Using Images for Better Linkbait
While the long term viability of the infographic as a linkbait tactic remains to be seen, there's no question that adding images to your posts can definitely increase a post's linkability. First, as an example of how having no images can ruin a post, take a look at this post on Museums in New York City from Frommers (screen shot).
Date: 2011-05-11
What to Leave In, What to Leave Out
In case that headline sounds a little familiar, it's taken from the lyrics of the Bob Seger song – Against the Wind. I heard this over the weekend and it seemed like the perfect way to frame one of the biggest marketing challenges we face – how to communicate what we do in a way that both makes sense and is compelling.
Date: 2011-04-27
The Five Surprising Impacts of Blog Comments
This week I received the 10,000th comment on my blog. That's a big deal! And while this lucky commenter (who will be named at the end of the post), will receive a $500 prize package (for real!) I'd like to humbly explain why I have completely changed my mind about the importance of blog comments.
Date: 2011-04-11
Website Redesign - Best Practices for Web Redesign
Website redesign should take careful account of the current status of the existing website. Rather than just rush headlong into the web redesign and rebuild process, an assessment of the good and bad elements of the original site should be made.
Date: 2011-04-04
Analyze And Optimize Your Site's Speed With Google's Page Speed Online
Google introduces Page Speed Online. It is a web-based tool in Google Labs that analyzes the performance of web pages (by analyzing its content) and then gives specific suggestions on how to make them faster.
Date: 2011-03-22
Five Proven SEO Tips
We're already into the new year, and the phrase "Out with the old, in with the new" has found its' way into every facet of life, including the SEO world. Breathing new energy and ideas into your old SEO strategy can definitely revitalize your results.
Date: 2011-03-07
High Bounce Rates and Blogs
Rich, I've noticed that I have a very high bounce rate on my blog. What would cause such a high bounce rate and how can I lower it?
Date: 2011-02-21
Is Social Media Really Driving Traffic To Your Site?
There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites.
Date: 2011-02-07
How To Build An Effective Business Site
Building an effective Website for your small business is a lot like building a house..
Date: 2011-01-26
Building Site Content Based Around Evergreen Subjects
I've got a confession to make. I used to be a short term traffic junkie. I ran other websites where I'd get up early in the morning or stay up late into the night, blogging about the news in that space. And no it wasn't SEO related subject matter.
Date: 2011-01-20
Earn Your Bachelor's Degree in Internet Marketing
Today's most in-demand marketing professionals are those who know how to develop brands and reach audiences online. As you embark on a career in marketing, it's essential that your degree includes in-depth exploration of the technology that drives new media.
Date: 2011-01-13
Setting Your Site Copyright To Update Every Year
The other day, I noticed that the copyright notice I display in the footer of this blog still said '2010.' So I dived into the code in the footer template in the WordPress theme I use and made the change so that the copyright year now correctly states '2011.'
Date: 2011-01-06
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