Newsletter Archive: 2010
Minimizing Your Text While Still Providing Value For The ReaderWe don't often realize this, but we can train our website content to do tricks. Unfortunately, most website content just lays around all day. This is why you see high bounce rates and poor conversion rates on so many websites.
Date: 2010-08-30
Great Idea for Labor Day SalesIncrease your customer sales with email coupons, newsletters
and sales announcements from award-winning email marketing provider
VerticalResponse.
Date: 2010-08-24
Using Breadcrumbs On Your Site
In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we'll be taking the next step and looking at the breadcrumb.
Date: 2010-08-18
A DIY Landing Page SolutionBefore the release of our new eBook, I new it was very important for me to find a solution that would allow me to capture leads and do it with some finesse.
Date: 2010-08-09
How Frequently Should You Post Content?When meeting with clients about blogging, they often worry about how often they need to publish to be effective. I did a post regarding my thoughts on a survey that basically says the more posts a week the better conversion of customers.
Date: 2010-07-26
Launch a Career in Web Design - OnlineFull Sail University's online Web Design &
Development bachelor's program will immerse you in the art and
functionality of current web production standards, with courses that
cover the technology that's leading the next generation of online
content.
Date: 2010-07-16
Saving Time On Your Next WordPress Install
I spent yesterday at WordCamp Boulder, a fun event for WordPress designers, developers and bloggers. That was my first WordCamp and well worth the very small entry fee.
Date: 2010-07-13
Increasing Your Referral Traffic With The Facebook "Like" ButtonNever underestimate the power of that little "Like" button you see on your screens. You see, adding the Facebook "Like" button widget on a blog will most probably increase referral traffic into the site for more than 50% from Facebook collectively.
Date: 2010-06-30
Doing Real Search Research Before You Optimize Your SiteWhat do you do when you set out to attract search traffic? If you start by optimizing your pages, you might not succeed, because you must answer the question, "Optimize for what?"
Date: 2010-06-14
Google Believes Guest Posts Are Fine For SEOI recently read Rhys Wynne's interpretation of John Mueller's comment that it's better to add content on your own site than to add it elsewhere.
Date: 2010-06-02
Grow Your Business with Email MarketingIncrease your customer sales with email coupons,
newsletters and sales announcements from award-winning email marketing
provider VerticalResponse.
Date: 2010-05-24
Reinventing Your About Us Page To Be A Better Company Introduction
As a marketer, I am fond of analytics. When it comes to the web, though, one thing I realize is that it is easy to have way too many of them and not really know which to focus on. Some of the most tantalizing metrics, for example, like number of impressions don’t usually tell you as much as something more obscure, such as how long someone spent on your site and your top “exit page” - that is, the page that someone looked at last before leaving your site.
Date: 2010-05-18
Using NetInsight To Build Visitor SegmentationI've been working through one of the truly fundamental tasks for any web analyst – producing a rich descriptive profile of a visitor segment.
Date: 2010-05-04
Launch a Career in Web Design and Development - OnlineFull
Sail's online Web Design and Development Bachelor's Program is designed
to help you become fluent in the programming languages, technologies,
and usability needs that are shaping tomorrow's Internet.
Date: 2010-04-22
Using Google Analytics To Measure Flash
Last week at the Google Analytics blog, Nick and Avinash released episode of their Web Analytics TV program, this time discussing topic such as:
Date: 2010-04-19
Do You Use Publishing Paths?For websites that are going to participate in social media in a big way along multiple channels, I find it helpful to set up what I call publishing paths.
Date: 2010-04-06
Don't Make Your Blogging Too DifficultIt appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry.
Date: 2010-03-23
Should You Hire Others To Create Your Site Content?Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts.
Date: 2010-03-08
Building Your SEO Through Link WheelsThere have been many new inbound linking building strategies created the past few years, especially since
Google and the other search engines began cracking down on
bad links.
Date: 2010-02-24
Mail from Your Office and Save on GasThe mailstation 2™ can help save your business time and money. We'll give you a 60-day FREE trial (an initial postage deposit of $30 is required). After the trial, rent the meter for $19.99 a month for one year plus the cost of postage, refills and supplies you use. If you are not completely satisfied, return the equipment during the trial period with no further obligation.
Date: 2010-02-23
Creating And
Maintaining An Online Community
I run a Facebook group and am considering switching it to a Facebook fan page, but I don't think it'll address my basic problem: how do I make a Facebook group or fan page interesting and lively to my online community?
Date: 2010-02-11
Effectively Utilizing Tags To Increase Your SEO RankingIn my opinion one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts.
Date: 2010-01-27
Launch a Career in Web Design - OnlineFull
Sail's online Web Design and Development Bachelor's Program is designed
to help you become fluent in the programming languages, technologies,
and usability needs that are shaping tomorrow's Internet.
Date: 2010-01-25
Webinar: Betting
on Inbound Marketing & Winning Big
Ever wonder if Inbound Marketing and HubSpot's software really works? Learn how HubSpot customer Cilk Arts used inbound marketing to launch an entirely new start-up company that grew so fast they were recently acquired by Intel.
Date: 2010-01-21
How To Create
Content For Your Blog
I've been seeing all sorts of declarations across the web that small business owners have resolved to "write more blog posts" or "create a blog" for my business this year.
Date: 2010-01-12
Reach a summit of SEO success with Web CEOWeb CEO software suite for web promotion and search engine optimization helps your site become prominent in search results and highly automates your search engine marketing and optimization efforts. Have all the work done quickly, easily, and receive professional quality reports.
Date: 2010-01-11
$50 in Free
Clicks from MySpace MyAds
Start fresh with myAds and advertise yourself or your company in front of millions. Let us help you start the year off right - choose your targeting and set a price that makes sense for your business.
Date: 2010-01-04