One of the things I find I'm most often fighting with my peers and competitors is the need for your website to be accessible. An Accessible website is a website that caters to the needs of handicapped individuals and people using alternative web browsing methods like third party browsers, PDA's and the like. As a business owner, it is important to have a website that meets at least the minimum Web Accessibility Standards. If your website is accessible you stand to benefit from:
[2004-04-23] ANTI-S*P^A#M: Protecting Your Web Site's Email Address(es)
Did you know that there are software programs that view web sites and steal email addresses? It's called "harvesting" because they're harvesting your email address from your site. This may be one of the reasons your web site email address is receiving more s*p^a#m than wanted email.
[2004-04-23] 10 Easy Steps To A User Friendly Website
As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user- unfriendly site can do to a business. Now I give my website usability much more priority than ever before.
[2004-04-23] Are You Sabotaging Your Site's Visibility
A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Internet users.
[2004-04-22] 10 Tips For Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.
[2004-04-19] Building Web Pages That Move People To Buy
The purpose of your marketing is to attract prospects and help them make a series of decisions that lead them to purchase your products or services. The sequence of information you provide on your web site and its visual presentation can drive clients to contact you about your services or buy your products - or it can send them away.
[2004-04-19] Spice Up Your Web Site With Rotating Images
Normally I don't like moving objects when I arrive at a web site. It distracts visitors from getting to the content.
[2004-04-16] Cascading Stylesheets - CSS - tutorial
Cascading Style Sheets (CSS) standards were originally introduced in 1996, but like so many technologies introduced by the W3C, the way the information was presented confused many non-geeks. Consequently, even 8 years later, many webmasters still haven't taken advantage of this *huge* time-saving technology.
[2004-04-15] Defending Organic Search: The Other Side of the Comscore IAB Study
IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the study was sponsored by Overture and Google, the report was very favorable towards sponsored search, often at the expense of organic search.
[2004-04-13] How to Easily Create a Search-Engine Friendly Navigation Menu For Your Website
A navigation menu is an important element of a website. A good navigation menu helps your visitors navigate through your website efficiently - in as few mouse-clicks as possible.
[2004-04-08] What Type of Website Design Fits Your Needs?
In the big, wide online world there are millions of websites and billions of webpages. In the increasing sprawl of this virtual jungle there must be an evolution. Some of these webpages must grow stronger and thrive whilst others will weaken and die.
[2004-04-07] GoogleGuy Comments on New Google Features
Last week was dominated by numerous changes at Google. GoogleGuy weighed in to varying degrees on each.
[2004-04-07] Thinking About Color
Fifty years ago, if you turned on your T. V. you would have seen My Three Sons in brilliant black and white. Very few print advertisements went beyond 3-color printing and the internet wasn't even a glimmer in Al Gore's eye. Color, for the graphic designer, was a mere novelty, meant only for the most high-end projects and package design. Color, once too expensive to use whimsically, is now expected for the most part. Black and white has come to represent the high-end and artistic.
[2004-04-01] Ten Major Tips to Develop a Multilingual Web Site to Work
If you are living in a country that its native language is something rather than English language, then you may like to develop your website to offer content in the language of your own country. There are millions of websites on the Internet that are all in English language but there are billions of people on the earth that speak in a different language and are not familiar with English language. However, most of the Internet users are basically familiar with English language and could use the Internet but there are many subjects that are hard to understand for those people whom their language is not English.
