The importance of having your own domain name cannot be over- emphasized. If you are running an online business, and don't yet have a domain name, you are probably losing thousands of dollars worth of business because of this. Why? Simply because, unless you have a domain name, your customers will simply not feel comfortable buying from you. In order to sell on the web, you need to build up your credibility. Having your own domain name is the first step in that process.
[2001-04-21] Strategic Web Site Planning
The Internet has finally evolved as an essential marketing tool. The latest figures estimate that 50% of American households have a computer. Most businesses use the Internet for some business related function. B2B marketing (business to business), CRM (customer relation management) and SCM (supply chain management) are the key areas of business related growth on the Internet.
[2001-04-20] What is Copyright?
"To promote the Progress of Science and the useful Arts, by securing for limited time to Authors and inventors the exclusive Right to their respective writings and discoveries." U.S. Constitution, Article I, Section 8, Clause 8
[2001-04-19] How a Targeted Linkage Campaign Compares to an SEO Campaign
Today both targeted linkage and search engine optimization (SEO) campaigns require an investment. Want to know where you'll get the most bang for your buck? 'The answer is...' Let's say you've got a search engine optimizer working to get you great search engine positioning. This is important to do, but even when you're #1 on Excite, you still have to wait for people to find you through that particular search engine.
[2001-04-19] Optimizing Your Site For Directories
The major indexes like Yahoo!, Open Directory Project, About.com, Snap, LookSmart, and Go.com, are great traffic sources. But it can be difficult and time consuming to get listed. This report illustrates exactly how to properly submit your site for quicker results and better exposure.
[2001-04-18] The Spies Behind Free Stuff on the Net
For a long time it was a complete mystery to me. Why on earth would anyone devote an entire site to giving away free things? Even more perplexing was the vast quantity of sites which did exactly and only that - allow people to get something for nothing. To add to the mystery was the fact that these sites tend to be heavy purchasers of internet advertising and they promote using every means possible. This strongly implies that they have money to spend. How are they making money if they give away stuff for free?
[2001-04-17] Effective Marketing, not Spamming
Late last Friday afternoon I made one last email check before leaving for the weekend. Much to my surprise there were nearly 1000 email messages waiting in my inbox. And little did I know at the time, there would be thousands more over the next few days. So, I'll bet you're excited to learn this new promotion method that brought in all this email right? Well, before you get too excited, let me tell you this... it's one you should never even consider using.
[2001-04-17] Are You Ready To Get Out Of Your Comfort Zone?
It's amazing how long it took me to actually start writing and submitting articles for publications.
[2001-04-15] Choosing a host
So you spent a couple months developing a really great site with pages and pages of excellent content, all you have to do now is choose which company you want to host with. Beware, choosing one is usually not an easy process, if the decision you make is not the right one, all your hard work and promotion money will be wasted. This article will go through first what a host actually is and then go through the features and qualities most good hosts have. Well then what is a host? A host is a hosting company that rents you space on their server for you to store your webpages and files on. There are thousands of them on the Internet and they all differ somewhat between pricing, features, customer service etc.
[2001-04-10] Website Notes From A Consultant
It is all too easy to get bogged down in the details of creating a really good web site and lose sight of the business fundamentals. In this article, I intend to present points to think about. I don't have all the answers; nobody does. However, I hope I have a few of the questions.
[2001-04-09] Getting and Keeping People's Attention at Your Site
A new discovery says that people are born to respond to information a certain way. It also indicates that when we use our in-born or natural style to process information, we relax and feel good. The same research also indicates that 92% of thousands tested have changed that style to one they think works better. The change causes stress. So 92% of the viewers of your site are stressed. Because people often visit your site and click off almost instantly, you face the problem of getting their attention and keeping it long enough to persuade them to buy
[2001-04-08] Colours: Don't Make Them Play Vanishing Tricks With Your Text
The following tips will help make sure you don't inadvertently make your page, or part of your page, invisible to visitors:
[2001-04-05] Pop-Up Windows
I'm inclined to say "...for those of you that are not familiar with Pop-Up windows..." and then explain what they are. If you don't already know what a Pop-Up window is, then this newsletter is probably your first experience with the Internet. Pop-Up Windows are everywhere and are more often than not, a major announce akin to Spam. There are however, many legitimate uses for Pop-Up windows. For instance, when you wish to display additional or ancillary information to the current topic.
