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How to Make Every Web Page a Freakin’ Awesome Landing Page

By Stoney deGeyter

March 21, 2016

Web marketers talk a lot about how to build the perfect landing pages. Do any search and you’ll find dozens, if not hundreds of articles on how to build landing pages that kick butt. You will undoubtedly find some great nuggets of information and wisdom.

But too often, these articles focus on building specific landing pages for a specific task. That’s great, but what’s missing is the reality that you don’t need to build new landing pages for your website. Rather, you need to make sure that every page on your site is a landing page.

That’s important enough to say again.

You don’t have to create a bunch of landing pages for all your marketing efforts. Those can be valuable, but not always necessary. What is always necessary, though, is making sure that every page on your site functions as a landing page of its own.

Every Web Page Must Have a Purpose
To be a good landing page, every page on your website must have a true purpose. That’s easy, you think. After all, who would add a page to the site without a [...]

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