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Web Design IS Web Marketing

By Stoney deGeyter

February 17, 2016

Many people don’t realize this but web marketing doesn’t begin when website development ends. Too frequently companies finish their web design and then think about marketing the site on the web. That’s backward thinking!

If you don’t plan for marketing during your site’s development, you’ll be in for a rude awakening . You may find that your new site may be awfully good-looking but awful at supporting your web marketing efforts.

I’ve said it time and time again: Web design is NOT IT. Web design is web marketing. Here are just some of the web marketing issues you need to consider during (not after) the design process:

  • Does the design resolve around the messaging?

  • Are the domain name and url structure SEO-friendly?

  • Is the navigation deep enough that visitors can find what they want without providing too many options that might confuse them?

  • Are the layout and styling of the pages consistent?

  • Is the design clean and clutter-free?

  • Are there calls to [...]

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