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How To Prioritize Your Website Testing

By Keith Hagen

October 7, 2015

When it comes to prioritizing your website testing, it’s pure numbers.

A Formula to SCORE Test Opportunities
It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the first to agree to prioritize an actionable, impactful insight that has great potential, over that leader’s own whims or gut instincts.

To make your life easier, prioritize testing with a simple spreadsheet that prioritizes potential tests by giving each opportunity a SCORE.

The spreadsheet should have the following columns in addition to the name and description of each test opportunity:

  • Insight Driven (Y/N)

  • Validated (by more than one source)

  • Potential (1-5 with 5 being the highest potential)

  • Difficulty to Test/Implement (1-10)

  • Then use the formula below to prioritize each test opportunity.

    Test SCORE =(Potential*5)–Difficulty

    That is the basic formula. You can then multiply it by 1.5 if the test idea is driven by [...]

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