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How Many Contact Options Should Your Website Provide?

By Stoney deGeyter

April 14, 2015

Q: How many ways should visitors be able to contact you?

A: All of them

Yeah, that's a bit simplistic, but it's true. Every visitor has a preference as to how they want to contact companies they are considering doing business with. And that preference might be different depending on the need they have at the time.

The problem is, many websites offer only one way to be contacted: web form.

I get it, your time is valuable and you don't want to be fielding senseless phone calls or emails with questions that are just as easily answered on the website. Ain't nobody got time for that!

On the flip side, many potential customers are thinking the same thing. They need some information that may or may not be available on the website, but who has time to search for it? Especially if those searches turn up to be fruitless.

While you may have perfectly valid reasons for wanting visitors to use your preferred contact method, keep in mind they only need to contact you because the information they need is not [...]

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