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October 8, 2014
Mike Moran How do you test your website’s names?
By Mike Moran
I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. I had never heard of NoMa, but a quick Google search told me that it stands for “North of Massachusetts Ave”–a new trying-to-be-hip neighborhood. I thought it was a bit strange that they would change the Metro map for that, but the article went on to explain that they are trying to have each Metro station have a main, short name (between 13 and 19 characters, depending on the importance of the station) that is easy to scan when hurrying passengers are racing to their destination. That makes sense to me, and it reminded me of how important the same principle is for website information architecture.

Too often I see the top nav of a site use words that just don’t make any sense to me as a visitor. Half the technology sites I go [...]

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