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September 10, 2014
Chris Crum Website Call Conversions for Adwords Announced by Google
By Chris Crum
Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the click-to-call portion of your ad, and checked out your site first.

According to the company, 70% of all mobile searchers have called a business directly from search ads, but a lot of people also call after clicking through. You could already track the calls from the ad itself, so this will help get an even better picture of how your ads are leading to calls.

“Let’s say your Google search ads send people to your website where they research and learn more about your business,” says [...]

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