|July 3, 2014|
|Your Website Sucks and SEO Isn't Gonna Help You!|
|By Stoney deGeyter|
Hot tip: SEO isn't just SEO anymore. You know what I mean?
Every day we get new prospects asking us to help them grow their business. Usually they are thinking about how we can help them improve their rankings and maybe assist with social media, since that's hot right now. What they often completely miss is the big elephant in the room: A website that couldn't sell ice water in the Sahara desert!
Well, guess what? Search engines want to rank sites that people find valuable. If your site isn't doing a good job of selling the visitors you do get, getting more traffic is pointless. (And getting top rankings will be much more difficult!) But even if you could get the top rankings you want, what's the point? A few more sales trickling in? How about turning on the fire hose instead?
Ask yourself this question: What would I rather have, top search engine rankings or a lot more sales?
Go ahead, think it over.
More traffic or more business?
Let's make this easy by creating an analogy. Say you own a [...]
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