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April 23, 2014
Sally Ormond How to Create and Run a Successful Website
By Sally Ormond
You might think I'm about to launch into a thinly veiled sales pitch for professional copywriting services well I'm not. In fact this post has nothing to do with copywriting at all.

There's more to a successful website that it's content (although that is a very big piece of the puzzle).

In fact, there's one mistake companies make over and over again.

You see it on a huge scale.

Want to know what it is?

They try too hard to be pretty.

Function over form [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
The 4 Types of Content Your Website Needs
High street retailers have a major advantage over their online competitors; their customers can see, feel and touch their products and talk to someone about them there and then.

In the world of Internet retail, there are no roaming sales people to have a chat with and no product displays that you can interact with to get a feel for what you're buying.

That's why it's important you get the right balance of content on your website to give your potential customers all the information they [...]
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Could Driving Traffic To Your Websites Drive Away Customers? Why Apps May Become More Important Than Your Website Your website sucks
The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales. It's a reasonable [...] In this "Polar Vortex" edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate:

  • We are spending more time online than with any other media

  • We are spending much of that digital time in mobile devices

  • Most of that mobile time is spent in [...]
  • For the last year, I had been acting Director of Social Media at Unison, probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were [...]
    Read More... Read More... Read More...
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