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March 19, 2014
Sally Ormond The 4 Types of Content Your Website Needs
By Sally Ormond
High street retailers have a major advantage over their online competitors; their customers can see, feel and touch their products and talk to someone about them there and then.

In the world of Internet retail, there are no roaming sales people to have a chat with and no product displays that you can interact with to get a feel for what you’re buying.

That’s why it’s important you get the right balance of content on your website to give your potential customers all the information they need to buy.

4 basic types of content [...]

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Recent Articles:
Could Driving Traffic To Your Websites Drive Away Customers?
The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales.

It’s a reasonable approach, since company websites typically provide the kinds of information that explain what a company does, the products or services they sell and some means for collecting inquiries or conducting transactions. [...]
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Why Apps May Become More Important Than Your Website Your website sucks Website design – time to consider tappiness seriously
In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media We are spending much of that digital time in mobile [...] For the last year, I had been acting Director of Social Media at Unison, probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive before the responsive website was a thing. They produce swipeable, tablet-optimized sites and [...] With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design. Ecommerce is booming, and with the festive season around the corner, this [...]
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