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February 26, 2014
Lee Odden Could Driving Traffic To Your Websites Drive Away Customers?
By Lee Odden
The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales.

It’s a reasonable approach, since company websites typically provide the kinds of information that explain what a company does, the products or services they sell and some means for collecting inquiries or conducting transactions.

But here’s the problem with that in 2014 and beyond: Consumer trends towards content discovery, engagement and interaction have evolved way beyond the common corporate website or online store. [...]

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Today's Top Videos:
Matt Cutts Talks About A Typical Day In Spam-Fighting Matt Cutts Talks About A Typical Day In Spam-Fighting
The latest "Webmaster Help" video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. [...]
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Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10 Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10
Today marks Facebook's tenth anniversary. Mark Zuckerberg has posted some thoughts on the last ten years, which began with going out for pizza with some friends, and sharing how excited he was about launching [...]
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Google To Writers: Don't Upload Articles To Directories Google To Writers: Don't Upload Articles To Directories
Google has put out a new "Webmaster Help" video advising webmasters and writers against submitting articles to online article directories. It's been pretty well-known that Google isn't incredibly fond of these types [...]
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Recent Articles:
Why Apps May Become More Important Than Your Website
In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate:

• We are spending more time online than with any other media

• We are spending much of that digital time in mobile devices

• Most of that mobile time is spent in apps

Therefore, apps are becoming the dominant form of digital interaction. [...]
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Your website sucks Website design – time to consider tappiness seriously 7 Considerations to Make When Choosing the Right Image for Your Landing Page
For the last year, I had been acting Director of Social Media at Unison, probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive [...] With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design. Ecommerce is booming, and with the festive season around the corner, this year is expected to witness high online sales figures – comScore predicts 14 percent growth [...] Using well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and [...]
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