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February 5, 2014
Jay Baer Why Apps May Become More Important Than Your Website
By Jay Baer
In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate:

• We are spending more time online than with any other media

• We are spending much of that digital time in mobile devices

• Most of that mobile time is spent in apps

Therefore, apps are becoming the dominant form of digital interaction. (this is a topic I initially covered in Youtility, and wrote about here – with a vigorous debate in the comments). [...]

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Today's Top Videos:
Asus Is Teasing Something For CES 2014 Asus Is Teasing Something For CES 2014
Next week, tech companies from all over the world will descend upon Las Vegas for the Consumer Electronics Show. The show is already expected to draw a major presence with TV manufacturers duking it out over who [...]
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The Latest From Google On Guest Blogging The Latest From Google On Guest Blogging
The subject of guest blogging has been coming up more and more lately in Google's messaging to webmasters. Long story short, just don't abuse it. Matt Cutts talked about it in response to a submitted question in a [...]
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Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff
Google has put out a checklist for improving mobile websites. The search engine recently made several ranking changes for sites not configured for smartphone users, so you may want to pay attention. [...]
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Recent Articles:
Your website sucks
For the last year, I had been acting Director of Social Media at Unison, probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive before the responsive website was a thing. They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible. What’s more, they’ve integrated social media, e-commerce, [...]
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Website design – time to consider tappiness seriously 7 Considerations to Make When Choosing the Right Image for Your Landing Page Large Number of Index Pages Doesn't Give Higher Ranking — Matt Cutts!
With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design. Ecommerce is booming, and with the festive season around the corner, this year is [...] Using well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and needs to be given the attention it deserves. [...] If you think that having higher number of pages give you a better chance to rank on Google, this might not be the case. Matt Cutts has recently released a Webmaster video explaining that it is the number of links and PageRank that might [...]
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