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December 16, 2013
David Leonhardt Website design – time to consider tappiness seriously
By David Leonhardt
With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design.

Ecommerce is booming, and with the festive season around the corner, this year is expected to witness high online sales figures – comScore predicts 14 percent growth year-over-year to $48.1. People are going to flock to established sites like Amazon and eBay to buy gifts and other items as preparation for the season ahead, especially since Amazon created a clever way to grab headlines just in time for Cyber Monday.

If you, too, wish to promote holiday sales online and capitalize on this buying frenzy, you need to put up a website – and that is where good, up-to-date website design plays a huge role. [...]

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Today's Top Videos:
Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff
Google has put out a checklist for improving mobile websites. The search engine recently made several ranking changes for sites not configured for smartphone users, so you may want to pay attention. [...]
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Google Ventures Shares Presentation On Lean Product Management Google Ventures Shares Presentation On Lean Product Management
Google Ventures, Google's investment arm, has shared an 80-minute workshop presentation on the topic of lean product management. [...]
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Cutts Talks Disavow Links Tool And Negative SEO Cutts Talks Disavow Links Tool And Negative SEO
Google has put out a new Webmaster Help video discussing the Disavow Links tool, and whether or not it's a good idea to use it even when you don't have a manual action against your site. [...]
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Recent Articles:
7 Considerations to Make When Choosing the Right Image for Your Landing Page
Using well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and needs to be given the attention it deserves.

Photos used in a landing page should not be used just for decoration or to fill whitespace. Images should only be used with a purpose: to enhance your design by drawing attention or providing context. Here are 7 considerations to keep [...]
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Large Number of Index Pages Doesn't Give Higher Ranking — Matt Cutts! Google Reconsideration Request: How to Get a Manual Penalty Lifted My best advice on how to build a successful website
If you think that having higher number of pages give you a better chance to rank on Google, this might not be the case. Matt Cutts has recently released a Webmaster video explaining that it is the number of links and PageRank that might contribute [...] If you have ever received a manual penalty from Google, then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning, similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of http://www.X..., We’ve detected [...] Yesterday, someone asked me for my best advice on building a successful website or blog. Here’s my answer, along with 6 useful resources for you. The answer that came to mind immediately, was this: The technology that builds the site [...]
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