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November 26, 2013
Jenny DeGraff 7 Considerations to Make When Choosing the Right Image for Your Landing Page
By Jenny DeGraff
Using well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and needs to be given the attention it deserves.

Photos used in a landing page should not be used just for decoration or to fill whitespace. Images should only be used with a purpose: to enhance your design by drawing attention or providing context. Here are 7 considerations to keep in mind as you’re selecting images for your landing pages.

Drawing attention [...]

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Today's Top Videos:
Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
Google has released the recording of a new webinar about remarketing lists for search ads (RLSA). [...]
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Helix Brings A Professional 3D Printer To Kickstarter Helix Brings A Professional 3D Printer To Kickstarter
Kickstarter has been a great place to support affordable 3D printers, but most of those projects are intended for hobbyists and consumers. The professional 3D printer market is still largely made up of the big [...]
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How Google Evaluates The Merit Of A Guest Blog Post How Google Evaluates The Merit Of A Guest Blog Post
It's Matt Cutts video time again. This time, he answers the question: "How can I guest blog without it looking like I pay for links?" [...]
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Recent Articles:
Large Number of Index Pages Doesn't Give Higher Ranking — Matt Cutts!
If you think that having higher number of pages give you a better chance to rank on Google, this might not be the case. Matt Cutts has recently released a Webmaster video explaining that it is the number of links and PageRank that might contribute to high ranking, when you have a website with large number of pages.

The question asked to Cutts was:

“Does a website get a better overall ranking if it has a large amount of indexed pages”? [...]
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Google Reconsideration Request: How to Get a Manual Penalty Lifted My best advice on how to build a successful website Yeah, But… We Don't Want You Changing Anything on Our Site
If you have ever received a manual penalty from Google, then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning, similar to this one that my client received: The message reads something like [...] Yesterday, someone asked me for my best advice on building a successful website or blog. Here’s my answer, along with 6 useful resources for you. [...] In all the years I’ve been doing SEO, this has been one of my favorite conversations from a “Yeah, Butter.” A company came to us about our SEO services before they started designing their new site. We told them about the [...]
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