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July 24, 2013
Mike Moran Why is your website search lousy?
By Mike Moran
Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? What is the search like there? You might not want to admit it, but it probably isn’t as good as it could be. You’d like it to be better, wouldn’t you? But, if you are like most people, you don’t really know why your website search isn’t working and you don’t know what to do to make it improve.

That doesn’t make you dumb–it makes you normal. Website search isn’t easy to make work–that’s why most of them don’t. But one of the biggest reasons behind the failure of website search is that people blame the search engine. “Our search engine stinks,” they usually say. But most of the time that isn’t what’s wrong. That’s not to say that some search engines aren’t better than others, but most [...]

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