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April 30, 2013
Kimberly Krause Berg Web Site Usability Rant
By Kimberly Krause Berg
Sooner or later the one last hope for a successful web site design is slashed by managers who, frankly, have no freaking idea what they’re doing. People don’t use web sites. Bots do!

And with visions of search engine bots dancing in their heads, they ride into budget meetings like Knights fighting for Camelot, swearing allegiance to shareholders and the mighty King CEO. Because, you see, throwing money on PPC campaigns is sorta like sprinkling fairy dust across the land and expecting riches, the loyalty of the peasant web site users and a brand with such achievements and glory it’s remembered for centuries to come.

And then there is you and me. All we ever asked for is a web site we could use without pain and suffering, confusion and frustration, in sickness and in health, and all that. We’re busy. We’re human, and therefore we come to each web site in our underwear, on a train, hiding under the covers in bed, waiting for a plane, or making homemade soup from a recipe on the laptop monitor sitting [...]

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Recent Articles:
Revenge of the User Friendly Web Site
When Google’s Matt Cutts announced that the search engine hoped to protect searchers from “bad” merchants, I jumped at the chance to help them by suggesting user friendly sites.

But, as I wrote today in Google Needs Proof Your Business is “Good” or Rank Will Tumble Down for Internet Marketing Ninjas, if Fortune 100 – 500 web sites don’t need to pass usability and accessibility standards, what hope is there for the rest of ecommerce sites? [...]
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Make your website actually work Do we care if web content is "above the fold"? Your Corporate Website Needs To Become A Trap
When was the last time you checked your website to ensure that it’s effectively supporting your business goals? In this age of social communication that’s rapidly evolving as tools and channels like Facebook, Twitter, Pinterest and Vine [...] When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. [...] I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During [...]
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