|February 13, 2013|
|Your Corporate Website Needs To Become A Trap|
|By Chris Abraham|
| I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” I had never thought about it that succinctly. It’s true! “It’s Wabbit season, and I’m hunting wabbits, so be vewy, vewy quiet!”
Charities know it takes seven touches to garner a donation. Big brands know they need to fill the skies with advertising ack-ack if they want to get into our consumer heads. Parents know that repetition is the secret to teaching their kids. The same thing is true when it comes to your website.
Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a [...]
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|Content Writing for Sole Traders|
| Promoting your business online needs a lot of content.
Your website copy, blogs or articles must be relevant, interesting and useful to your readers otherwise they will be no more that just a collection of words.
When you’re a sole trader it’s very easy to fall into the trap of writing about yourself.
Hang on a moment…
Oh, hi Joe (Joe’s a self employed plumber), how’s it going? [...]
|Is Your Website Mobile-Friendly?||Website Checks to Make Before 2013||Are You Asking Too Much of Your Website Visitors?|
|For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. Now more than ever, people are using their mobile devices to not only make [...]|| As yet another year draws to a close, isn’t it about time you gave your website a quick review to make sure its ready for the New Year?
There are many great sites out there that are bursting with powerful and persuasive web copy, eye-catching images and uber-friendly navigation. But on the flip side, there are that have [...]
|Audience engagement is the name of the game. Everyone is trying to attract as much traffic as possible and then capture as much information about them as possible. I don’t know about you, but I get a little bit hacked off at the number [...]|
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