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January 23, 2013
Sally Ormond Content Writing for Sole Traders
By Sally Ormond
Promoting your business online needs a lot of content.

Your website copy, blogs or articles must be relevant, interesting and useful to your readers otherwise they will be no more that just a collection of words.

When you’re a sole trader it’s very easy to fall into the trap of writing about yourself.

Hang on a moment…

Oh, hi Joe (Joe’s a self employed plumber), how’s it going?

What? Yeah, fine. What do you mean trap? Of course I’m gonna write about myself, I am my business and people want to know about me. [...]

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Website Checks to Make Before 2013 Are You Asking Too Much of Your Website Visitors? How and Why to Make Your Website Tablet and Mobile Friendly Now
As yet another year draws to a close, isn’t it about time you gave your website a quick review to make sure its ready for the New Year? There are many great sites out there that are bursting with powerful and persuasive web copy, eye-catching [...] Audience engagement is the name of the game.

Everyone is trying to attract as much traffic as possible and then capture as much information about them as possible. [...]
Talk about mobile and tablet usage dominates computer hardware conversations and the implications are one of the hottest topics in marketing right now as well. Website visitors are now consuming content from our sites in a dizzying array of [...]
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