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January 23, 2013
Sally Ormond Content Writing for Sole Traders
By Sally Ormond
Promoting your business online needs a lot of content.

Your website copy, blogs or articles must be relevant, interesting and useful to your readers otherwise they will be no more that just a collection of words.

When you’re a sole trader it’s very easy to fall into the trap of writing about yourself.

Hang on a moment…

Oh, hi Joe (Joe’s a self employed plumber), how’s it going?

What? Yeah, fine. What do you mean trap? Of course I’m gonna write about myself, I am my business and people want to know about me. [...]

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