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Should You Hire Others To Create Your Site Content? By Mike Moran Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my advice is to avoid this practice. Instead of getting someone to pretend to be you, there are better ways to get your company’s blog off the ground. Ghost writers can work just fine in lots of situations. I mean, when they write autobiographies, they are essentially shaping the words of the subject into a narrative. It makes sense that many people with a story to tell don’t have the ability to craft a 300-page book, with a start, middle, and end that tells a story. You really need writing skills (and lots of them) to do that. Continue Reading

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